Privacy Policy

Last updated: 9th June 2026

At UA SHOP ("we", "us", "our"), we are committed to protecting and respecting your privacy. This policy explains how we collect, use, store, and share your personal information when you visit our website https://uashop.co or make a purchase from us.

We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Please read this policy carefully to understand our views and practices regarding your personal data.

1. Information We Collect

We may collect and process the following data about you:

Identity Data: Name, username, title, date of birth.
Contact Data: Billing address, delivery address, email address, phone number.
Financial Data: Payment card details (processed securely by our payment partners — we do not store full card details).
Transaction Data: Details about orders, payments, and purchase history.
Technical Data: IP address, browser type, device information, cookies.
Profile Data: Your username and password, purchase preferences, feedback, and survey responses.
Usage Data: Information about how you use our website and products.
Marketing Data: Your preferences for receiving marketing communications from us.

2. How We Collect Your Data

We collect data through:

Direct interactions: When you create an account, place an order, subscribe to our newsletter, enter a competition, or contact customer support.
Automated technologies: As you browse our site, we collect technical data via cookies and similar tracking technologies.
Third parties: Analytics providers (like Google), payment processors, and delivery partners.

3. How We Use Your Information

We use your personal data for the following purposes:

To process and deliver your orders (including payment, delivery, and returns).
To manage your account and provide customer support.
To improve our website, products, and services.
To send you service communications (order confirmations, delivery updates).
To send marketing emails (only if you have given consent — you can unsubscribe anytime).
To detect and prevent fraud or security incidents.
To comply with legal obligations (e.g., tax and accounting records).

📧 Marketing Communications: We will only send you promotional emails if you have explicitly opted in. You can unsubscribe at any time by clicking the "unsubscribe" link in our emails or by contacting hello@uashop.co.

4. Legal Basis for Processing

Under UK GDPR, we rely on the following legal bases:

Contractual necessity: To fulfill your orders and provide services you requested.
Legal obligation: To comply with tax, accounting, and consumer protection laws.
Legitimate interests: To improve our services, prevent fraud, and market similar products.
Consent: For marketing emails and certain cookie uses.

5. Sharing Your Information

We do not sell your personal data. We may share your information with:

Delivery partners: Royal Mail, DPD, Evri — to ship your orders.
Payment processors: Stripe, PayPal — to securely process payments.
IT service providers: Hosting, email marketing platforms, analytics.
Legal authorities: If required by law or to protect our rights.

All third parties are contractually obligated to keep your data secure and use it only for the specified purposes.

6. International Transfers

We primarily store your data within the United Kingdom and European Economic Area (EEA). Some third-party services (e.g., email platforms) may store data outside the UK. We ensure appropriate safeguards (such as UK-approved Standard Contractual Clauses) are in place to protect your data.

7. Data Security

We implement appropriate technical and organisational measures to protect your personal data, including SSL encryption, firewalls, and restricted access. However, no internet transmission is 100% secure, and you share data at your own risk.

8. Data Retention

We will keep your personal data only as long as necessary for the purposes outlined in this policy. Typically:

Order data: 7 years (for tax and accounting purposes).
Account data: Until you close your account.
Marketing data: Until you unsubscribe.

9. Your Legal Rights

Under UK GDPR, you have the following rights:

Access: Request a copy of the data we hold about you.
Rectification: Correct inaccurate or incomplete data.
Erasure: Request deletion of your data (subject to legal obligations).
Restriction: Limit how we use your data.
Portability: Receive your data in a structured, machine-readable format.
Objection: Object to processing based on legitimate interests or direct marketing.
Withdraw consent: For marketing emails or cookie consent, anytime.

To exercise any of these rights, please contact us at hello@uashop.co. We will respond within 30 days.

10. Cookies & Tracking Technologies

Our website uses cookies to enhance your browsing experience, analyse traffic, and personalise content. You can manage cookie preferences through your browser settings. For more details, see our Cookie Policy.

11. Children's Privacy

Our website is not intended for children under 16. We do not knowingly collect data from minors. If you believe a child has provided us with personal data, please contact us immediately.

12. Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. Significant changes will be notified via email or website notice.